¡TÓMATE
LO BUENO!
Yoplait lanzó, en Republica Dominicana, la presentación bebible de su yogurt griego, un producto práctico, rico y sano que se adapta al estilo de vida de las familias dominicanas.
CONCEPTO CREATIVO
¡Tómatelo bueno! es el concepto creativo de esta campaña, que pretende poner a los dominicanos en un “mood” muy de buenas, diciéndoles que no importa la situación, el lugar o la actividad que realicen, hay que verle el lado bueno a la vida, y qué mejor si lo acompañan con un rico yogurt bebible que pueden llevar a todos lados.
PROCESOS APLICADOS
En los artes se muestran diversas fotografías de los lugares más representativos del país, así como los atributos que más sobresalientes del producto.
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"Una marca poderosa está viva, su alma, la estrategia, su esencia, un branding bien implementado.".
— helix
HABLEMOS SOBRE TU PRÓXIMO PROYECTO
OTROS PROYECTOS
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